Bryan Law; Design
New York, NY;

London, UK


Role


UI Design Lead

Duration


3 Week Design Sprint

Overview


As a team of 3 UX designers and researchers, we set out to redesign the iPartners homepage and propose a new visual identity for the brand. Through the redesign we also reorganized the content on the website, through user research and testing, we created a new system of organizing content to for easier and more efficient browsing.

Team


User Research Lead: Belinda Chua
UI/UX Design + Marketing Lead: Jane Pham

Tools


Figma, Miro, Asana

Scope


UI/UX Design, Branding, Market + User Research, User Testing, Content Strategy