︎ Paperducc (2022 - Present)Lead UX/UI Design, Brand Direction
Paperducc is a newly acquired paper engineering company under Asia One Printing and Publishing - the company specializes in creating engaging physical spaces for pop-ups and exhibitions through their proprietary cardboard technology. I was tasked with rebranding the company, as well as providing designs for the brand’s website. The end goal of this project was to modernize the Paperducc brand and hopefully attract a new generation of younger clients through this revamped design.
🎯 Come up with a flexible and recongizable logo to be used on both print and digital formats.
🎯 Create a consistent and cohesive brand identity that aligns with Asia One Printing and Publishing standards.
🎯 Over time, attract new clients and brands through this new design.
500+ unique visits to website in the first week of deployment and significant increase in email sign ups.
1 Designer + Researcher 🖌
2 Engineers 🧑💻