︎ Paperducc (2022 - Present)
Lead UX/UI Design, Brand DirectionPremise
Paperducc is a newly acquired paper engineering company under Asia One Printing and Publishing - the company specializes in creating engaging physical spaces for pop-ups and exhibitions through their proprietary cardboard technology. I was tasked with rebranding the company, as well as providing designs for the brand’s website. The end goal of this project was to modernize the Paperducc brand and hopefully attract a new generation of younger clients through this revamped design.
Targets
🎯 Come up with a flexible and recongizable logo to be used on both print and digital formats.
🎯 Create a consistent and cohesive brand identity that aligns with Asia One Printing and Publishing standards.
🎯 Over time, attract new clients and brands through this new design.
Impact
500+ unique visits to website in the first week of deployment and significant increase in email sign ups.
Stakeholders
Marketing Team
Co-founders
Team
1 Designer + Researcher 🖌
2 Engineers 🧑💻
︎︎︎
![](https://freight.cargo.site/t/original/i/6643803ecb15f5e15d9825f2dc8c7de0d6458e83f438a9c64e77da26f958c5b0/Distill.png)
![](https://freight.cargo.site/t/original/i/307a1bac50d5760f806930d992ae2a227ae905294601e4018921849eef3425a3/Design-Goals.png)
![](https://freight.cargo.site/t/original/i/6f7d3816dcf5e9eabacf17c42cc2bf6c1d1eb13fdc33f32f8241b972b517c1af/Rationale.png)
![](https://freight.cargo.site/t/original/i/78f088ac099417397b5be2d3b60a7cb43928778976cc76b19116b325027f65a9/Colors.png)
![](https://freight.cargo.site/t/original/i/74614841e31a66fd9620417f83b3883db46d594e8c8d0406a9ca9c46a0eaf2a4/Logo.png)