︎ Waffle Labs (2025)
Website, Visual Identity, CopywritingWaffle Labs is a New York based startup building their own advanced human behavioral AI large quantitative model (LQM). I was tasked with building their site from the ground up - the scope included designing accompanying visuals, copywriting, content hierarchy and site structure in addition to a responsive website. The goal of the project was to boil something fairly complex (how an LQM works) down to its essence (what can the LQM do for you and your business). The website achieves this through content organization, simplified copywriting, and intuitive visuals. You can check out the site here.
︎︎︎
